2010 October | AXXA Finance

How to write a winning sales letter?

Writing a sales letter is tough and writing a winning sales letter is even tougher. Many sales managers break their heads thinking why they can’t get it right. Well, to answer this question they should put them in people’s shoes and ask what “benefit “would I get by reading this sales letter? Remember that word [...]

Oct 31 2010 | Posted in AXXA Finance,Business,Marketing | Read More »

What is financial window dressing?

Financial managers can do certain things to increase or decrease net income that’s recorded in the year. This is called profit smoothing, income smoothing or just plain old window dressing. This isn’t the same as fraud, or cooking the books.

Oct 31 2010 | Posted in Accounting,AXXA Finance,Business | Read More »

Relationship Marketing

Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers.

Oct 29 2010 | Posted in AXXA Finance,Business,Marketing | Read More »

Bookkeeping

So what goes on the accounting and bookkeeping departments? What do these people do on a daily basis?
Well, one thing they do that’s terribly important to everyone working there is Payroll.

Oct 29 2010 | Posted in Accounting,AXXA Finance,Business | Read More »

Marketing Management

Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business subject, which is based on research and study of practical applications of marketing techniques and management of the marketing resources.

Oct 27 2010 | Posted in AXXA Finance,Business,Marketing | Read More »

How is accounting used in business?

It might seem obvious, but in managing a business, it’s important to understand how the business makes a profit. A company needs a good business model and a good profit model.

Oct 27 2010 | Posted in Accounting,AXXA Finance,Business | Read More »

What is price/earnings ratio

The price/earning (P/E) ratio is another measurement that’s of particular interest to investors in public businesses. The P/E ratio gives you an idea of how much you’re paying in the current price for stock shares for each dollar of earning. Earnings prop up the market value of stock shares, not the book value of the stock shares that’s reported in the balance sheet.

Oct 25 2010 | Posted in Accounting,AXXA Finance,Business | Read More »

Parts of an Income Statement, Part 3

While some lines of an income statement depend on estimates or forecasts, the interest expense line is a basic equation.

Oct 23 2010 | Posted in Accounting,AXXA Finance,Business | Read More »

Gains and Losses

Lawsuits and other legal actions can cause extraordinary losses or gains as well. If you win damages in a lawsuit against others, then you’ve incurred an extraordinary gain. Likewise if your own legal fees and damages or fines are excessive, then these can significantly impact the income statement.

Oct 23 2010 | Posted in Accounting,AXXA Finance,Business | Read More »

What is accounting fraud?

Accounting fraud is a deliberate and improper manipulation of the recording of sales revenue and/or expenses in order to make a company’s profit performance appear better than it actually is.

Oct 22 2010 | Posted in Accounting,AXXA Finance,Business | Read More »